Fichi Girotti
Fichi Girotti are a typical product of the town of Amelia, renowned for its production of dried figs since ancient times. As early as the Middle Ages, their reputation was such that the people of Amelia were required each year to offer the Pope “centum pignatuli ficuum” – one hundred pots of figs.
Stuffed with chocolate and dried fruit, these figs have been produced and packaged by the Girotti family since 1830, and they remain today a highly regarded symbol of Italian confectionery excellence.
The story: origins and success
The company Antonio Girotti was founded in 1830 by Antonio Girotti, a patriot and member of the Carbonari movement, a prominent figure during the Garibaldian period who also held public office. The business was handed down through generations and saw major growth in the 1920s under Quirino Girotti, who, riding the wave of national renewal, invested in advertising, boosting both the brand’s reputation and its sales.
It was during this period that the fame of Fichi Girotti spread throughout Italy: the company became an official sponsor of the Mille Miglia car race, took part in numerous fairs, and received awards and medals in Trento, Tripoli and Rome. The figs were also advertised in Italian railway stations and distributed in restaurants, eventually reaching the United States, where they were exported through a distributor based in Brooklyn.