Want to collaborate with us?

UmbriaTourism offers influencers and digital creators the opportunity to take an active role in promoting Umbria by sharing content that showcases the beauty of our region, the charm of its traditions, and the unique experiences that only this land can offer.

Collaborating is easy and accessible: share an original and creative post on Instagram and you may be featured on our official channels—gaining visibility while helping to promote the “Green Heart of Italy”.

How to get involved

1. Request a collaboration on Instagram:

• Post your content (photo or video) on Instagram.
• Use the "Invite Collaborator" feature and tag @UmbriaTourism.
• Follow the Umbriatourism profile.

1. Send your post via DM (Direct Message):

• If you prefer, you can send us a private message with the link or content you’d like to submit.

What happens next?

The UmbriaTourism editorial team will review your post within 48–72 hours based on:

• Content quality
• Originality of the proposal
• Relevance to promoting Umbria

If selected, your post will be shared as a collaboration on our Instagram account, helping you reach a wider audience!

Selection criteria

• Focus on Umbria: your content must promote the region’s landscape, culture, art, or food and wine.
• Respect for values: no political or unrelated content.
• High quality: photos and videos should be well-crafted, engaging, and professional.
• No commercial content: posts promoting or advertising products, tourist packages or services will not be accepted.
• Editorial coherence: content will also be selected based on UmbriaTourism’s editorial plan. A broad and fair rotation will be ensured to give all creators equal visibility.

Umbria is waiting to be seen through your eyes!
Let’s share the beauty of our region together—submit your content today and become part of this digital adventure.

New Collab: we’re waiting for your proposal on Instagram!