In Gubbio, from 22 November 2025 to 6 January 2026, Christmas takes shape through the Gubbio è Natale programme and the ChristmasLand itinerary at the Museum of Arts and Crafts. Beneath the World’s Largest Christmas Tree, the historic centre comes alive with events, performances and activities for all ages.

Piazza Quaranta Martiri hosts the Christmas Markets, the Ice Rink, the North Pole Ferris Wheel and children’s rides, while the Santa Claus Train connects the main areas of the city. The programme continues with the Gubbio Express Christmas, the Colle Eletto Cable Car overlooking the illuminated tree, and artistic light installations along streets and squares.

The festive atmosphere also includes life-sized nativity scenes in the districts of San Martino and San Pietro, together with museum initiatives such as the exhibitions “Francesco and Brother Wolf” and “Extinction”.

A ChristmasLand ticket includes the ChristmasCard, offering discounts on major attractions and partner museums. Inside the historic building of the Museum of Arts and Crafts, ChristmasLand unfolds across more than 700 sqm with interactive settings, a virtual-reality sleigh ride over Gubbio, nativity scenes from around the world, and themed rooms such as the Upside-Down Room and Fairy-Tale Room, ending with a visit to the real Father Christmas.

For more information:

Gubbio è Natale